Calvin Klein, Ralph Lauren and Giorgio Armani took prominent ad pages in the November issue of Condé Nast’s Architectural Digest to stand out among the habitual home design brands found within the shelter publication.
Luxury marketers in the third quarter of 2013 sought to reinterpret their image to appeal to new, younger consumers, while not straying to the point of dismaying core consumer bases.
Luxury timepieces dominate the latest issue of the Financial Times’ “How To Spend It” magazine supplement with advertisements from Chanel, Chopard and Harry Winston that appeal to the publication’s affluent readership.
Ralph Lauren, Hermès and Louis Vuitton placed advertisements for apparel and accessories in American Express Publishing’s Departures as the magazine continues to capture more luxury advertising dollars.
Ralph Lauren, Calvin Klein and Stark Carpet promoted interiors in the October issue of Hearst’s Town & Country magazine to appeal to an affluent readership with a penchant for luxury home decor.
Ermenegildo Zegna, Giorgio Armani and Saint Laurent are among the advertisers promoting men’s fall/winter collections in the “Men’s Style” issue of WSJ. magazine that targets affluent male readers.
Today in luxury marketing – Saks flagship store in New York; Rolls-Royce considering SUV; Edgy London attracts more fashion buyers from US, Asia; Bombardier’s all-new CSeries makes inaugural flight.
Ralph Lauren and Clive Christian show off houseware collections beside other high-end interior design brands in the latest issue of Condé Nast’s Architectural Digest.
