Moda Operandi dishes on first times of fashion icons
Online retailer Moda Operandi is continuing its firsts in fashion with a video series that features individuals from the industry.
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London Fashion Week, Ferrari, Fendi and auto sales – News briefs
Today in luxury marketing – Buyers applaud London’s rich tapestry of talent; Marchionne raises Fiat Chrysler stake as Ferrari spin-off nears; Fendi does couture; Hyper-luxury cars are now selling faster than normal ones.
Porsche sparks childrens’ imagination with Playmobil model
German automaker Porsche is working with toymaker Playmobil to introduce its iconic 911 model to a younger audience.
Luxury Daily, February 23, 2015 – Luxury department stores use fashion bloggers to attract consumers
Luxury Daily, February 18, 2015 – Luxury brands cater to Chinese tourists for Lunar New Year celebrations
Luxury Daily, February 12, 2015 – Luxury industry insiders feel optimistic about 2015: report
Holt Renfrew recognizes loyal consumers with legendary moments
Canadian department store chain Holt Renfrew is rolling out a new bespoke rewards program that promises consumers “luxury personified.”
Burgess Yachts’ newest boat emulates James Bond
Super yacht brokerage Burgess Yachts’ 40th anniversary celebration will be enhanced this year as it presents a new brokerage of a boat that recalls James Bond’s presence in the Bahamas.
Fashion marketing calls for a non-linear approach
NEW YORK – Consumers are becoming more digitally connected, hopping from device to device, requiring fashion brands to adapt to this growing tech adoption with cross-channel efforts that put their needs and desires first, according to speakers at the inaugural Stylus Fashion Briefing Jan. 22.
Expansion, Chanel, BMW and Sotheby’s – News briefs
Today in luxury marketing – The biggest threat to luxury brands’ rapid growth; Chanel, Met Gala face scheduling conflict; Backlash in China over WeChat’s targeted adverts; Sotheby’s to raise charges for art buyers.