Luxury Daily, January 19, 2012 – Burberry CEO: United company vision key to brand success
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Burberry, Lanvin, Roberto Cavalli and Richemont – News briefs
Today in luxury marketing – Burberry sales jump as luxury maker navigates tough economy; Lanvin petite’s precious winter video; Roberto Cavalli, Franck Muller team for watch line; The rich keep spending.
Burberry Facebook page fêtes 10M fans with unique images
British label Burberry reached 10 million Facebook fans Dec. 24 and celebrated with the creation of three unique images designed by chief creative officer Christopher Bailey.
Burberry is 2011 Luxury Marketer of the Year
British retailer Burberry has been named Luxury Marketer of the Year for 2011, the most prestigious award in luxury marketing. The first runner’s-up is lifestyle brand Ralph Lauren Corp. and the second runner’s-up is German automaker BMW.
Luxury Daily, Dec. 21, 2011 – Burberry is 2011 Luxury Marketer of the Year
RSS | Advertise with us December 21, 2011 Read more on luxurydaily.com | Advertise Newsletter signup for latest news HEADLINES SPONSOR Today’s headlines Burberry is 2011 Luxury Marketer of the Year Moschino uses social picture project to create fan community Departures uses travel ads to promote peace-of-mind in 2012 Audi shifts magazine to […]
Burberry chooses multichannel marketing for weather-focused Spring/Summer ads
British retailer Burberry has released sneak-peak ads for its Spring/Summer 2012 collection that will be released via print, digital, social media and direct mail.
Burberry, Louis Vuitton, Tom Ford and the New York Times – News briefs
Today in luxury marketing – Burberry profits from luxury demand; Louis Vuitton sees growth tied to invitation-only luxury salon; H&M would be keen on Tom Ford collaboration after Versace; New York Times launches The Collection app.
Burberry taps Google+ for advantageous pioneering
British brand Burberry is one of the first companies to take advantage of the new Google+ business pages, nearly completing the social media spectrum and tapping a new channel on which to engage consumers.
Luxury Daily, November 11, 2011 – Burberry taps Google+ for advantageous pioneering
Burberry bespoke trench coats show major shift in brand strategy
British fashion empire Burberry is now letting online shoppers design their own trench coats in a rare move that the brand says will further its status as the ultimate authority in luxury.