Fashion brands embrace spirit of giving with holiday charity initiatives
In between focusing on holiday-gifting campaigns fashion brands are promoting their latest charity initiatives to engage consumers around Thanksgiving with nonprofit campaigns.
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Luxury Daily, December 2, 2013 – Fashion brands embrace spirit of giving with holiday charity initiatives
Jaeger-LeCoultre raises $790K at (RED) auction
Swiss watchmaker Jaeger-LeCoultre lent its support to the (RED) Foundation by including two custom timepieces that were part of a larger capsule collection auctioned off at Sotheby’s New York on Nov. 23.
Luxury Daily, November 25, 2013 – Burberry reinvigorates microsite for the holidays to expand reach
London’s Sloane Street puts five-year plan into gear for luxury retail dominance
The first part of a five-year redevelopment plan for London’s posh Sloane Street is already underway, with a new Web site and brand ambassadors shepherding shoppers this holiday season to support luxury brands on that velvet stretch of the British capital.
Neiman Marcus curates 37 gifts to help art charities
Neiman Marcus is donating ten percent of proceeds from The Ken Downing Gift Collection to benefit 41 art-based youth charities around the country from Nov. 20 to Dec. 25.
Town & Country promotes philanthropy alongside gifting in December issue
Hearst Magazines’ Town & Country took a different angle to prepare for the holiday season by dedicating its December issue to philanthropy to appeal to its core demographic which has increased its charitable tendencies in the past few years.
Luxury Daily, November 11, 2013 – Saks Fifth Avenue lets consumers add mobile snowflakes to window display
Bergdorf Goodman broadcasts retail experiences in holiday catalog
New York-based department store Bergdorf Goodman targeted affluent female consumers with a direct mail catalog intended to pique interest in the retailer’s curated gift selections in time for the holiday shopping season.
Hublot partners with Jay-Z, Barneys for large-scale holiday collaboration
Swiss watchmaker Hublot, together with Shawn “Jay Z” Carter, unveiled two wristwatches that make up the rapper’s larger collaborative effort with department store Barneys New York to further align the watch brand with the iconic figure and the retailer.