Luxury automaker Mercedes-Benz is promoting its 2012 CLS550 Coupe vehicle in an in-application advertising campaign within the New York Times iPhone app that lets consumers learn more about the car and how it will fit in with their lifestyle.
German automaker Mercedes-Benz is continuing the multichannel marketing campaign for its 2012 CLS class with a dedicated mobile application designating luxury-specific technology and features in its vehicles.
Today in luxury marketing – Hugo Boss expands ecommerce to China; Luxury goods sales glitter; Prestige beauty sales show growth; BMW leads Mercedes in US luxury auto sales by 29 as of April.
Mercedes-Benz is backing its entire year’s marketing strategy around the release of five new vehicles, which is one of the biggest years for product launches that the brand has ever had.
Mercedes-Benz promoted its new 2012 CLS63 AMG model throughout the streets of New York last week by offering pedestrian style-setters a chauffeuring service to their destinations.
NEW YORK – German automaker Mercedes-Benz is highlighting customer care and product value with the opening of its new flagship Autohaus in Midtown Manhattan and demonstrated these facets with an exclusive event that revealed its new concept car.
German automaker Mercedes-Benz has partnered with fine polo equipment and apparel brand La Martina by using on-site marketing to promote its collaboration with Big Brothers Big Sisters to raise money for the organization.
Today in luxury marketing – Mercedes may be America’s best-selling luxury auto brand; Carine Roitfeld styled the fall Chanel campaign; Jaguar Land Rover aims to open India plant.
