French apparel label Christian Dior is introducing products from its fall/winter 2012 collection with a new video called “Secret Garden – Versailles” that highlights the brand lifestyle and image.
Luxury advertisers took to front-of-book in the May issue of Condé Nast’s Tatler to showcase their latest lines in luxurious two-page spreads that acted as a preview to the magazine’s fashion pages.
Today in luxury marketing – Burberry sales up but questions surface over luxury sector; Wealthy households set up shop in Asia; Oscar de la Renta live-pinned its bridal show; Dior takes couture to Shanghai.
French fashion house Christian Dior is taking aim at the Asian luxury market with a third edition of its online magazine that will be published in Mandarin and released during the week that the brand is presenting its haute couture collection for the first time in Shanghai.
Today in luxury marketing – Titanic’s wealthiest passenger built NYC hotel; The couturier time line at Dior; Ferrari uses new color, dragons on special edition 458 Italia for China; Bonds with banks fraying.
Today in luxury marketing – Christian Dior names Simons as couturier; Shop Phillip Lim online; Tumi seeking as much as $319.3 million in IPO; Luxury cars buyer at full throttle as heavy import duty fails to deter them.
Marketers Christian Dior, Gucci and Chanel advertised multiple collections in the May issue of Condé Nast’s Vanity Fair, standing out in an edition that was dominated by high-end brands marketing women’s products to the magazine’s affluent readers.
Today in luxury marketing – Bernard Arnault talks LVMH’s long-term view; Value in a luxury sedan; Luxury home sales still reflect buyer’s market; Natalie Portman selects charity for Rouge Dior nude shade.
Luxury Daily today – Dior launching ‘Stars in Dior’; Vivienne Westwood designed some Easter eggs; Chanel opens second fragrance counter at Bloomingdale’s; Luxury hotels boast rooms, at a price.
French fashion house Christian Dior is focusing on its Lady Dior purse line in a new advertising campaign featuring French actress and brand ambassador Marion Cotillard.
