Luxury Daily, April 5, 2012 – Burberry ditches print for all-digital eyewear campaign
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Harrods, Burberry honored for excellence at Luxury Briefing Awards
Marketers and designers including Harrods, Burberry, Montblanc, Stella McCartney and Tiffany & Co. were honored by London-based publication Luxury Briefing at its 16th annual Luxury Briefing Annual Awards earlier this week.
Burberry focuses on men’s tailoring for March campaign images
For the next installation of the Burberry spring/summer 2012 campaign images, March’s shots focus on men’s tailoring and continue to feature actor Eddie Redmayne.
Facebook Timeline positions Burberry, Louis Vuitton as storytellers
The new Facebook Timeline feature is being used by storied luxury labels including Burberry, Louis Vuitton, Tiffany & Co. and Lexus as a storytelling device for their fanbases.
Luxury Daily, March 7, 2012 – Facebook Timeline positions Burberry, Louis Vuitton as storytellers
Luxury Daily, March 1, 2012 – Burberry grabs eyes in multi-faceted Vogue display
Burberry grabs eyes in multi-faceted Vogue display
British retailer Burberry launched an all-encompassing digital display on Vogue.com that includes video, a slideshow and a click-to-buy component.
LVMH, Burberry, Christian Siriano and Moncler – News briefs
Today in luxury marketing – LVMH fund takes stake in Trendy; Luxury fashion world tweaking its style for Gen Y; Burberry opens Johannesburg flagship; Just look at these Christian Siriano shoes, until they hit Payless.
Burberry emphasizes youthful appeal through spring/summer campaign
British lifestyle brand Burberry has unveiled its February spring/summer campaign images and video which will soon be dispersed through digital and print media buys as well as social media.
Burberry CEO: United company vision key to brand success
NEW YORK – The brand always comes first, and fostering that culture within a label should be done through trusting, honest relationships within the company to ensure that everyone is working toward a single vision, according to the Burberry CEO at NRF’s Convention & Expo.