Brands must find new services to deliver: Forrester
NEW YORK – Marketing products and core values are not enough for modern brands to stand out, as consumers increasingly turn to labels that provide thoughtful experiences.
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Top 10 digital efforts of Q1
As more of consumers’ purchase paths center around digital channels, brands are responding with editorial ecommerce experiences and simplified ordering.
Could New York be next US city to ban fur?
Proposed legislation in New York would ban the sale of animal furs, as the movement reaches the fashion capital of the United States.
High-end watchmakers leaving untapped omnichannel opportunities
As consumers grow more comfortable buying luxury timepieces online, brands are catching up to shoppers’ ecommerce interest with direct-operated digital buying experiences.
Children in luxury – Luxury Memo special report
As children’s power as purchase influencers blossoms, a growing number of luxury brands are offering family-friendly experiences and goods to capitalize on affluent parents’ desire to spoil their kids.
Children in luxury – Luxury Memo special report
As children’s power as purchase influencers blossoms, a growing number of luxury brands are offering family-friendly experiences and goods to capitalize on affluent parents’ desire to spoil their kids.
Givenchy to showcase menswear runway show at Pitti Immagine
French fashion house Givenchy is debuting a standalone menswear show as the special guest designer during Florence’s Pitti Immagine Uomo 96.
Children in luxury – Luxury Memo special report
As children’s power as purchase influencers blossoms, a growing number of luxury brands are offering family-friendly experiences and goods to capitalize on affluent parents’ desire to spoil their kids.
Children in luxury – Luxury Memo special report
As children’s power as purchase influencers blossoms, a growing number of luxury brands are offering family-friendly experiences and goods to capitalize on affluent parents’ desire to spoil their kids.
Luxury brands shine a light on important women for IWD
International Women’s Day, taking place on March 8, has elicited a wide response from luxury brands with initiatives ranging from discount offerings to integrated business changes.