Mercedes, American Express partner to co-brand first automotive credit card
German automaker Mercedes-Benz has partnered with American Express for two new credit cards aimed at retaining current customers and rewarding new auto buyers.
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Luxury Daily, August 22, 2011 – Mercedes, American Express partner to co-brand first automotive credit card
Mercedes, Stuart Weitzman and Cole Haan – News briefs
Today in luxury marketing – Mercedes targeted as luxury cars burned in German globalization protests; Celebrities partner with Stuart Weitzman.
Mercedes chooses app-per-line for digital brochure experience
German automaker Mercedes-Benz has chosen to promote its E-Class coupes and cabriolets with an iPad application dedicated to the line of vehicles, similar to the tactic it has taken with other models.
Luxury Daily, July 29, 2011 – Mercedes-Benz uses Facebook data to personally connect with consumers
Mercedes-Benz uses Facebook data to personally connect with consumers
Mercedes-Benz is engaging consumers with a new Facebook application that features the German automaker’s new C-Class coupe and integrates users’ friends into the playing field.
Mercedes heightens Fashion Force presence with social media updates
German automaker Mercedes-Benz strengthened its title sponsorship in Fashion Week Swim in Miami this past weekend when the brand updated its location via social media updates to reward trendy stylesetters with a ride from the Fashion Force.
European debt, Mercedes-Benz and Giorgio Armani – News briefs
Today in luxury marketing – Euro debt worries hit Milan; Mercedes-Benz previews new B-Class ahead of Frankfurt debut; Armani to design Olympic gear.
Mercedes-Benz chooses social-action charities for anniversary celebration
Mercedes-Benz is highlighting the company’s 125-year anniversary by partnering with local charities and organizations to accomplish an ultimate goal of 125 social actions.
Mercedes-Benz highlights customer appreciation with Gull Wing Group partnership
Mercedes-Benz is celebrating brand enthusiasts Gull Wing Group’s 50th anniversary by helping them recreate a famous photo taken at their first meeting in Fort Point Park in San Francisco.