Mercedes-Benz still relies on the power of video to promote new vehicle features and brand partnerships, but the German automaker has recently been using the Web to further the reach of its branded video content.
Today in luxury marketing – Mercedes apologizes for use of Che Guevara photo to promote luxury cars; Luxury shoemaker threatens to quit Colosseum repair; Jean Paul Gaultier now designs bars of solid gold.
German automaker Mercedes-Benz is upping its mobile connectivity through an update of its mbrace application that allows consumers to control technology aspects in their car from their iPhone or Android devices.
German automaker Mercedes-Benz has created a special music playlist designed to help increase their social media fan base in 2012.
Today in luxury marketing – Needless to say, YSL is having none of Louboutin’s appeal; Madrid Fashion Week links with Mercedes-Benz; Diamonds to outpace gold on Asian spending.
Today in luxury marketing – A year of change: The luxury industry in 2011; It’s Black Friday for luxury cars; Consumer confidence rose in December; Weak rough diamond sales pull Harry Winston’s Q3 results down.
For its newest edition of Icons of Style, German automaker Mercedes-Benz has chosen to feature its SL Roadster with Lara Stone wearing Calvin Klein Collection.
Today in luxury marketing – Chanel names first consulting derm; Benz or Bimmer? Luxury brands fight for sales crown; Counterfeit seizure largely apparel; Louis Vuitton sues Warner Bros. over luggage used in Hangover 2.
Today in luxury marketing – Mulberry poaches new chief executive from Hermès; Mercedes and BMW turn it on in final weeks; Stefano Gabbana on his label’s tax evasion charges; Hong Kong retailers bullish on holiday season.
Today in luxury marketing – Lanvin petite hits New York; Mercedes leads luxury car discounts in China as economy slows; Michael Kors shares close up 21pc in debut; Isaac Mizrahi to design menswear.
