French fashion house Christian Dior is sticking with its upbeat, summer-focused campaign for the Dior Addict fragrance in an iPhone application that shares campaign components such as images, videos and quotes by the designer.
Today in luxury marketing – Luxury automaker category is mixed bag of numbers; Bill Gaytten presented his last Dior collection; French police seize $22.7 million in fake Hermès; Industry weighs in on Italy, debt worries.
Lexus, Christian Dior and Prada took on different ad strategies in the July issue of Condé Nast’s Vanity Fair, likely to try a variety of ways to target affluent consumers in the transitional summer season.
French fashion house Christian Dior redesigned its Web site to show the lifestyle behind the brand via images and videos that will likely increase time spent on the site, but the label did not add ecommerce capabilities beyond beauty products.
Fashion label Christian Dior is introducing its Dior Addict fragrance line through a comprehensive social media push that includes a Facebook application, four social videos and a Twitter hashtag campaign to push the upcoming “Addict to Love” film.
French fashion house Christian Dior is pushing its new jewelry line in a two-part video series featuring a candid conversation with the collection’s model that the brand is sharing via a microsite and social media.
French fashion label Christian Dior is showing off the history of its jewelry, fashion and perfume collections through a three-book slipcase set published by Assouline.
