Dior pushes handbag line with latest multichannel ad campaign
French fashion house Christian Dior is focusing on its Lady Dior purse line in a new advertising campaign featuring French actress and brand ambassador Marion Cotillard.
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Marc Jacobs, Dior, YSL and Alexander Wang – News briefs
Today in luxury marketing – Marc Jacobs for Dior rumors make a comeback; Hedi Slimane returns to YSL; Alexander Wang denies those sweatshop allegations; Carmakers bundling luxury in small space.
What DiorMag says about the brand
French fashion label Christian Dior announced the launch of DiorMag, an online magazine that positions the brand as an innovative storyteller, entertainer and purveyor of the height of luxury products.
Rolls-Royce, Chanel, Dolce & Gabbana and Dior – News briefs
Today in luxury marketing – Rolls-Royce’s $1M car for China; Chanel, Valentino, YSL, Tom Ford and more will go green at the Golden Globes; Dolce & Gabbana refutes claims of discrimination in Hong Kong.
Dior drives consumers in-store with specially-designed artist collection
French label Christian Dior is drawing consumers to select U.S. boutiques and Saks Fifth Avenue locations with a limited-edition collection by German artist Anselm Reyle.
Luxury Daily, January 11, 2012 – Dior drives consumers in-store with specially-designed artist collection
Dior taps the New York Times for first Mila Kunis campaign
French fashion house Christian Dior tapped actress Mila Kunis as its new brand ambassador and will break a first look of the campaign Jan. 29 with print images in The New York Times.
Dior rolls out first short comedy for L.A.dy Dior line
French fashion house Christian Dior recently launched a new short comedy film called L.A.dy Dior Hollywood starring brand ambassador Marion Cotillard that shows a creative side to the brand while featuring its new handbag line.
Chanel, Dior honored for beauty marketing prowess by WWD
NEW YORK – Prestige beauty brands such as Chanel, Dior, Oscar de la Renta, L’Oreal and Lancome were honored by Women’s Wear Daily’s Beauty Inc. publication which lauded products, executives and campaigns in an exclusive event yesterday.
Chanel, Dior star in W magazine holiday 2011 gift guide
Condé Nast’s W magazine’s annual gift guide supplement is up 57 percent in advertising pages from last December and highlights a number of luxury gift options from the likes of Chanel, Christian Dior, Patek Phillipe and Bottega Veneta throughout the editorial content.