Burberry spreads mobile reach via TV Guide app
British fashion group Burberry is bolstering its mobile marketing through a banner ad in the TV Guide application that links to its mobile commerce site.
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Burberry taps London as muse for multichannel autumn campaign
British fashion group Burberry is using hometown London as inspiration for its autumn/winter 2012 campaign starring Roo Panes and Gabriella Wilde.
Luxury Daily, May 29, 2012 – Burberry taps London as muse for multichannel autumn campaign
Gucci, Burberry, Armani and Lexus – News briefs
Today in luxury marketing – Gucci presses trademark case in other courts; Burberry targets super rich with bigger stores; The future of Armani; Lexus moves to trademark spindle grille.
Burberry, Tom Ford, Europe and Ferragamo – News briefs
Today in luxury marketing – Burberry builds success with China’s luxury consumers; Tom Ford’s life and career, in his own words; No end in sight for Euro-zone woes; Ferragamo sees 2012 growth as quarterly earnings beat estimates.
Burberry pushes menswear via New York out-of-home ads
British fashion label Burberry is reaching commuters and tourists at New York’s iconic Grand Central Terminal by placing out-of-home advertisements inside the train station that show a look from its spring/summer 2012 menswear collection.
Luxury Daily, April 26, 2012 – Burberry fetes largest Asia-Pacific store via 4D spectacle
Burberry fetes largest Asia-Pacific store via 4D spectacle
Burberry is beginning its large-scale event series tonight in Taiwan that ignites its global campaign focused on fashion, weather and the combination of physical and digital channels that could redefine the brand experience going forward.
Burberry, Asia, Oscar de la Renta and Dior – News briefs
Today in luxury marketing – Burberry sales up but questions surface over luxury sector; Wealthy households set up shop in Asia; Oscar de la Renta live-pinned its bridal show; Dior takes couture to Shanghai.
Burberry ditches print for all-digital eyewear campaign
Fashion label Burberry is using up-and-coming British musicians to promote its summer 2012 eyewear campaign, tapping social media, mobile and Web site marketing combined with musical performances next month.