Published: June 2, 2014
There have been numerous predictions around social’s potential to drive commerce sales but with a growing number of merchants adding transactional capabilities to their social media content, this could be the year that potential is finally realized.
Published: May 30, 2014
Italian fashion label Dolce & Gabbana is emphasizing its jewelry offerings with a category-specific Web site that features the brand’s collections.
Published: May 28, 2014
Four Seasons Safari Lodge Serengeti, Tanzania, is encouraging fans to explore the Serengeti through a new interactive online safari experience.
Published: May 23, 2014
British apparel brand Belstaff is using its modern evangelists to help celebrate its 90th anniversary on Instagram.
Published: May 22, 2014
French perfumer Guerlain is taking consumers inside the fantastical factory of its Météorites powder to explore the product, its benefits and to determine which shade is best for each complexion.
Published: May 19, 2014
British footwear label Jimmy Choo is giving customers the opportunity to make the shoe of their dreams with a new customization section in-store.
Published: May 14, 2014
The Ritz-Carlton is inviting fans to submit six-word stories capturing brand-related memories that will then be shared in various forms on social media.
Published: May 12, 2014
Time Inc.’s Coastal Living magazine is offering tours of its $7 million Showhouse to the public to increase interaction and attract new readers, and potential buyers of the Coronado Beach, CA, coastal home.
Published: May 9, 2014
French leather goods house Louis Vuitton is increasing the amount of campaign images consumers are exposed to with an advertisement on Women’s Wear Daily’s mobile Web site.
Published: May 8, 2014
Multichannel customers spend more. Walgreens customers who shop in-store and online spend 3.5 times more than customers who shop in-store only. Those who shop in-store, online and via mobile spend six times more.