Belstaff connects 90-year heritage with modern brand through Instagram series
British apparel brand Belstaff is using its modern evangelists to help celebrate its 90th anniversary on Instagram.
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Guerlain melds education, interaction to build Météorites awareness
French perfumer Guerlain is taking consumers inside the fantastical factory of its Météorites powder to explore the product, its benefits and to determine which shade is best for each complexion.
Jimmy Choo brings back bespoke cobbling with traveling service
British footwear label Jimmy Choo is giving customers the opportunity to make the shoe of their dreams with a new customization section in-store.
Ritz-Carlton gets to the essence of guest tales in six words
The Ritz-Carlton is inviting fans to submit six-word stories capturing brand-related memories that will then be shared in various forms on social media.
Shelter publication Coastal Living brings imprint to life with $7M Showhouse
Time Inc.’s Coastal Living magazine is offering tours of its $7 million Showhouse to the public to increase interaction and attract new readers, and potential buyers of the Coronado Beach, CA, coastal home.
Louis Vuitton highlights range of campaign through split mobile ad
French leather goods house Louis Vuitton is increasing the amount of campaign images consumers are exposed to with an advertisement on Women’s Wear Daily’s mobile Web site.
7 steps to successful multichannel commerce
Multichannel customers spend more. Walgreens customers who shop in-store and online spend 3.5 times more than customers who shop in-store only. Those who shop in-store, online and via mobile spend six times more.
Dolce & Gabbana reaches fans naturally through sponsored content on The Cut
Italian fashion house Dolce & Gabbana partnered with New York magazine’s blog The Cut on sponsored content for Mother’s Day May 11.
Amazon takes a stab at social shopping with Twitter-enabled commerce
Amazon hopes that the amount of product discovery and shopping taking place on Twitter from smartphones and tablets will translate into some sales with the launch of a new partnership that drives traffic to the online giant’s Web and mobile platforms.
Ferragamo examines codes with fragrance-based Tumblr page
Italian fashion label Salvatore Ferragamo is increasing exposure for its Signorina Eleganza women’s fragrance by featuring the input of four fashion influencers on a dedicated Tumblr account.