Merchants look beyond referrals to drive transactions on social media

Published: June 2, 2014

There have been numerous predictions around social’s potential to drive commerce sales but with a growing number of merchants adding transactional capabilities to their social media content, this could be the year that potential is finally realized.

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7 steps to successful multichannel commerce

Published: May 8, 2014

Multichannel customers spend more. Walgreens customers who shop in-store and online spend 3.5 times more than customers who shop in-store only. Those who shop in-store, online and via mobile spend six times more.

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