Lexus, Mercedes reinvent radio marketing with Pandora sponsorships
Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.
Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.
Luxury brands Mercedes-Benz, BMW and Louis Vuitton topped the luxury sector’s list of global brands in 2011, according to a report from Interbrand.
Hearst-owned luxury lifestyle and home magazine Veranda’s October issue ushered in a 31 percent increase in advertising pages year-over-year, reflecting a booming luxury home-improvement market.
Today in luxury marketing – Mercedes adds Coupe to U.S. C-Class line in bid to top BMW; Men dominate online shopping: study.
Today in luxury marketing – Mercedes-Benz sales growth slows in China; Roberto Cavalli will launch “The Glam Gallery” this October.
German automaker Mercedes-Benz has named American designer Derek Lam as the Mercedes-Benz Presents designer, a move that will further integrate the automaker with on-the-edge design and style.
German automaker Mercedes-Benz is giving its U.S. dealerships a halo effect by allowing them to donate $25,000 to local, national or international charities with a Facebook competition.
Hotel chain Four Seasons has teamed up with automaker Mercedes-Benz for a new program that will allow hotel guests to use the German brand’s cars during their vacations to explore nearby sights.
Today in luxury marketing – Mercedes-Benz likely to beat BMW as top luxury brand; Double vision: luxury fashion by the Olsen twins.