A. Lange & Söhne spotlights literary connections with digital readings
Richemont-owned watchmaker A. Lange & Söhne is prompting consumers to explore its beginnings through a fictional account.
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Luxury Daily, August 4, 2016 – Facebook preferred over YouTube for digital video campaigns: report
Chanel most reputable brand despite low sentiment: report
French fashion label Chanel has edged out Louis Vuitton as the most reputable brand, according to a global analysis performed by Brandwatch Analytics.
Walton Brown fills out Chinese mobile commerce through joint venture
Lane Crawford Joyce Group’s Walton Brown is boosting its mobile commerce presence in Greater China through a joint venture with a China-based technology company.
Luxury Daily, July 27, 2016 – Shopper marketing influences long-term behavior in digital age: report
Luxury Daily, July 18, 2016 – What impact will Brexit have on the UK’s luxury brands?
Balenciaga continues global expansion via Los Angeles flagship
Kering-owned Balenciaga has selected Los Angeles as the location of its second bricks-and-mortar storefront in the United States.
Turkey, Volkswagen, Kering and Gucci – Live news
Luxury Daily’s live news from June 29 – Turkish airport subjected to deadliest terror attack in country to date; VW repents emissions scandal with $10B class action payout; Kering to pay $13M to Hedi Slimane over non-compete clause; Gucci lets its ecommerce garden grow via online exclusives.
Luxury Daily, June 21, 2016 – Brazil’s state of emergency reflects dismal outlook despite impending Olympics
Lower spending does not stop brands from highlighting Father’s Day
With Father’s Day around the corner, brands are taking steps to encourage consumers to show their appreciation with a finely crafted gift.