Dior, Channel continue print streak in Tatler

Published: April 23, 2012

Luxury advertisers took to front-of-book in the May issue of Condé Nast’s Tatler to showcase their latest lines in luxurious two-page spreads that acted as a preview to the magazine’s fashion pages.

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Burberry, Asia, Oscar de la Renta and Dior – News briefs

Published: April 18, 2012

Today in luxury marketing – Burberry sales up but questions surface over luxury sector; Wealthy households set up shop in Asia; Oscar de la Renta live-pinned its bridal show; Dior takes couture to Shanghai.

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Dior aims at Chinese luxury market via online magazine

Published: April 11, 2012

French fashion house Christian Dior is taking aim at the Asian luxury market with a third edition of its online magazine that will be published in Mandarin and released during the week that the brand is presenting its haute couture collection for the first time in Shanghai.

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Dior, Phillip Lim, Tumi and luxury cars – News briefs

Published: April 10, 2012

Today in luxury marketing – Christian Dior names Simons as couturier; Shop Phillip Lim online; Tumi seeking as much as $319.3 million in IPO; Luxury cars buyer at full throttle as heavy import duty fails to deter them.

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Dior, Chanel pick Vanity Fair for multi-line push

Published: April 9, 2012

Marketers Christian Dior, Gucci and Chanel advertised multiple collections in the May issue of Condé Nast’s Vanity Fair, standing out in an edition that was dominated by high-end brands marketing women’s products to the magazine’s affluent readers.

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LVMH, Lexus, Dior and real estate – News briefs

Published: April 6, 2012

Today in luxury marketing – Bernard Arnault talks LVMH’s long-term view; Value in a luxury sedan; Luxury home sales still reflect buyer’s market; Natalie Portman selects charity for Rouge Dior nude shade.

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