Today in luxury marketing – Facebook fans seething as YSL unveils new logo after name change to Saint Laurent Paris; Burberry, inter parfums break-off talks; A luxury cruise ship with Chinese characteristics; What has Giorgio Armani got up his sleeve for Milan Fashion Week?
Today in luxury marketing – Burberry set to end beauty license; Mercedes A-Class enters production, utility variant confirmed; Karl Lagerfeld gives a sneak peek at his new Shu Uemura cosmetics collab; YSL couture?
Today in luxury marketing – Burberry slowdown spurs luxury goods wobble; Proenza’s new uptown address; Chinese luxury appetite wanes; Marriott falls after lowering forecast for hotels abroad.
Today in luxury marketing – Kusama retrospective is new exhibit for an old idea; Burberry slowdown spurs luxury goods wobble; Hugo Boss bolsters core brand; Developers eyeing luxury London homes are ‘late to the party.’
Today in luxury marketing – Audi edges closer to BMW as luxury car demand hums; PPR confirms it is in talks to acquire Chinese luxury company; Brioni names new creative director; Burberry, BP keep pressure on London markets.
British fashion house Burberry is pushing its straight-off-the-runway men’s items as well as big-ticket apparel, accessories and coats from ads in the Pandora iPhone application that seem to strengthen brand awareness more than trigger mobile purchases.
Marketers Burberry and Ralph Lauren were the only two luxury brands to receive genius rankings in the inaugural L2 Think Tank Digital IQ Index: Fragrance, lauding the labels’ social media, commerce sites, mobile efforts and search marketing.
Britain’s Burberry opted for a completely-digital multimedia marketing strategy for its eyewear campaign that includes music, videos and images that are now on Vogue.com.
Fashion house Burberry is pushing its beauty products in a new multichannel campaign featuring three British models as well as a new interactive experience on its ecommerce site.
British label Burberry is incorporating shoppable video into its latest campaign line-up via a digital experience on its Web site.
