Luxury Daily, June 24, 2014 – Tiffany explores Elsa Peretti’s career to spark collection interest
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Versace, Ferragamo, Moncler and Peru – News briefs
Today in luxury marketing – Versace CEO touts ‘second phase’; Ferragamo CEO sees improved growth outlook in H2, upbeat on China; Big Moncler investor repeats long-term support after Carlyle sells; Luxury brands eye Peruvian market.
Luxury Daily, June 23, 2014 – Moschino encourages mobile commerce with new optimized Web site
Luxury Daily, June 13, 2014 – Schiaparelli celebrates couture relaunch with digital scrapbook
6 luxury marketing trends to watch
For luxury marketers, 2014 is predicted to be the year that tips the scales, with more than half of affluent shoppers discovering, actively browsing and shopping for luxury items via digital channels.
Prada tells creation story of Candy Florale fragrance with comic book
Italy’s Prada is expanding the narrative of the female protagonist in its Candy fragrance campaigns with a comic book.
Tod’s showcases versatility of Gommino through user-generated content
Italian apparel and accessories label Tod’s is putting the spotlight on stylish fans with a user-generated microsite centered on its Gommino loafer.
Merchants look beyond referrals to drive transactions on social media
There have been numerous predictions around social’s potential to drive commerce sales but with a growing number of merchants adding transactional capabilities to their social media content, this could be the year that potential is finally realized.
Dolce & Gabbana launches dedicated jewelry Web site to tout range
Italian fashion label Dolce & Gabbana is emphasizing its jewelry offerings with a category-specific Web site that features the brand’s collections.
Four Seasons launches virtual safari to help guests predict visit
Four Seasons Safari Lodge Serengeti, Tanzania, is encouraging fans to explore the Serengeti through a new interactive online safari experience.