Top 10 luxury brand multichannel marketers of Q2
Channel boundaries continued to blur in the second quarter of 2014 as luxury marketers sought to connect in-store efforts with digital.
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Auto brands recap Goodwood Festival of Speed
Aston Martin, Ferrari, Maserati and other luxury automakers were looking to immerse consumers in the Goodwood Festival of Speed June 26-29 through various social recaps.
Ritz-Carlton starts LinkedIn conversations to generate digital relationships
The Ritz-Carlton Hotel Company is sparking conversation on LinkedIn to communicate the hotel brand’s customer experiences to small businesses.
Luxury Daily, June 24, 2014 – Tiffany explores Elsa Peretti’s career to spark collection interest
Versace, Ferragamo, Moncler and Peru – News briefs
Today in luxury marketing – Versace CEO touts ‘second phase’; Ferragamo CEO sees improved growth outlook in H2, upbeat on China; Big Moncler investor repeats long-term support after Carlyle sells; Luxury brands eye Peruvian market.
Luxury Daily, June 23, 2014 – Moschino encourages mobile commerce with new optimized Web site
Luxury Daily, June 13, 2014 – Schiaparelli celebrates couture relaunch with digital scrapbook
6 luxury marketing trends to watch
For luxury marketers, 2014 is predicted to be the year that tips the scales, with more than half of affluent shoppers discovering, actively browsing and shopping for luxury items via digital channels.
Prada tells creation story of Candy Florale fragrance with comic book
Italy’s Prada is expanding the narrative of the female protagonist in its Candy fragrance campaigns with a comic book.
Tod’s showcases versatility of Gommino through user-generated content
Italian apparel and accessories label Tod’s is putting the spotlight on stylish fans with a user-generated microsite centered on its Gommino loafer.