Burberry, Dior, Mercedes and U.S. consumers – News briefs

Published: December 18, 2012

Today in luxury marketing – Romeo Beckham is the adorable new face of Burberry; Dior unveils new skin care formula for spring; Mercedes merges China sales units in push to boost deliveries; US region’s rising wealth brings new luxury brands and wealth managers.

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Dior, Burberry go head-to-head in social domination: report

Published: November 1, 2012

Marketers such as Burberry, Louis Vuitton and Hugo Boss are among the top luxury fashion brands across Facebook, Twitter and YouTube. However, Dior reigns supreme, according to Unmetric’s new Luxury Fashion Report.

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Hermès, Dior, Maserati, and HR Owen – News briefs

Published: October 31, 2012

Today in luxury marketing – Hermès family members invest in jeweler; Robert Pattinson will be repping Dior fragrances; Fiat plans to launch 17 new cars in Europe by 2016; HR Owen driven by luxury car demand.

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Dior, YSL, Bottega Veneta and Gucci – News briefs

Published: October 29, 2012

Today in luxury marketing – Natalie Portman’s Dior ad banned by British regulatory agency; What is the deal with the Saint Laurent Paris logo?; Bottega Veneta opening home-focused store on Melrose Place; Gucci America names new president.

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Dior, Karl Lagerfeld, Porsche and Johnnie Walker – News briefs

Published: October 25, 2012

Today in luxury marketing – The one person who complained about Natalie Portman’s Dior mascara ad might have been from L’Oreal; Karl Lagerfeld signs fragrance pact with Inter Parfums; Porsche gain gives VW a Q3 profit boost; Blended Scotch aims for hallowed single-malt ground.

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