Valentino, China’s growth, Dior and Saks – News briefs
Today in luxury marketing – Qatar’s royals buy Valentino; China’s second-quarter growth rate slows; Mila Kunis goes retro for Miss Dior; Slowdown in luxury spending may hit Saks.
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Dior continues fragrance push in summer-focused app
French fashion house Christian Dior is sticking with its upbeat, summer-focused campaign for the Dior Addict fragrance in an iPhone application that shares campaign components such as images, videos and quotes by the designer.
Luxury automakers, Dior, Hermès and debt crises – News briefs
Today in luxury marketing – Luxury automaker category is mixed bag of numbers; Bill Gaytten presented his last Dior collection; French police seize $22.7 million in fake Hermès; Industry weighs in on Italy, debt worries.
Dior, Louis Vuitton round out auto-, beauty-dominated Vanity Fair
Lexus, Christian Dior and Prada took on different ad strategies in the July issue of Condé Nast’s Vanity Fair, likely to try a variety of ways to target affluent consumers in the transitional summer season.
Dior sticks to imagery, video in online makeover
French fashion house Christian Dior redesigned its Web site to show the lifestyle behind the brand via images and videos that will likely increase time spent on the site, but the label did not add ecommerce capabilities beyond beauty products.
Luxury Daily, June 12, 2012 – Dior sticks to imagery, video in online makeover
Luxury Daily, June 8, 2012 – Dior intros Addict line with all-encompassing social media sell
Dior intros Addict line with all-encompassing social media sell
Fashion label Christian Dior is introducing its Dior Addict fragrance line through a comprehensive social media push that includes a Facebook application, four social videos and a Twitter hashtag campaign to push the upcoming “Addict to Love” film.
Dior pushes jewelry collection in candid video series
French fashion house Christian Dior is pushing its new jewelry line in a two-part video series featuring a candid conversation with the collection’s model that the brand is sharing via a microsite and social media.
Luxury Daily, May 22, 2012 – Dior pushes jewelry collection in candid video series