Marketers such as Burberry, Louis Vuitton and Hugo Boss are among the top luxury fashion brands across Facebook, Twitter and YouTube. However, Dior reigns supreme, according to Unmetric’s new Luxury Fashion Report.
Today in luxury marketing – Analysis: Burberry smells a chance in fragrance business; LVMH confident despite slowing sales; Stefano Sassi builds for the future; Chinese shoppers power global luxury sales forecast to hit record $274 billion in 2012.
Today in luxury marketing – Burberry sales hold up better than expected; Hermès puts bigger focus on menswear; Carine Roitfeld adds Harper’s Bazaar to her portfolio; Ultra-luxury SUVs from Bentley and Lamborghini may be delayed.
British fashion giant Burberry is continuing to prove its digital prowess in the premium sector, beating out brands such as Ralph Lauren, Hugo Boss and Gucci for the No. 1 digital IQ spot, according to the 4th annual L2 Think Tank Digital IQ Index: Fashion.
Today in luxury marketing – Burberry CEO Angela Ahrendts: ‘We are not changing strategies’; McQ Alexander McQueen makes Dover Street debut; Lexus previews LF-CC Concept ahead of Paris debut; France’s fleeing billionaire.
Today in luxury marketing – Russia hankers for luxury cars; Diane von Furstenberg talks DVF at 92Y; Burberry lags luxury peers as buyers will not pay for plaid; Stock markets rise on U.S. stimulus.
British retailer Burberry recently unleashed its most technologically-advanced property in the heart of London that is designed to increase customer engagement and in-store sales through a digital and tactile experience that shows off the brand heritage.
Today in luxury marketing – Burberry profit warning rocks luxury sector; Nordstrom to open in Canada; Banks push Europe stocks higher in late action; Should Neiman Marcus be worried about luxury shoppers in China?
British fashion brand Burberry is marrying its heritage and the elements through its first weather-themed campaign that comprises an application sponsorship, out-of-home ads and social media.
