Mercedes targets Gen Y in new aggressive 9-product push
German automaker Mercedes-Benz is hitting the ground running in 2012, aiming to introduce nine new products over the next three years starting next month.
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Mercedes, Land Rover use updates from New York Auto Show for added interaction
Automakers are giving consumers brand-specific updates via live-streaming and news updates using social media outlets during the New York International Auto Show, a move that could help brands stand out in a competitive digital atmosphere.
Mercedes-Benz aims at teens, parents through free driver education
German automaker Mercedes-Benz is offering free programs during National Distracted Driving Month for teens and their parents in the Los Angeles area through the brand’s official driving school.
Michael Kors, Hermès, Missoni and Mercedes – News briefs
Today in luxury marketing – Kors secondary offering to raise $1.18 billion; Hermès’ key issue: Matching demand; Missoni’s first condo; A solid luxury option with a lot of options.
Mulberry, BMW, Mercedes, De Beers and Calvin Klein – News briefs
Today in luxury marketing – Mulberry has your St. Valentine’s Day soundtrack; BMW fights Mercedes-Benz with fuel-efficient 3-series; De Beers warns on diamond demand; Calvin Klein, Calvin Klein Inc. donate $2 million to FIT.
Mercedes, Prada, Balenciaga and Alberta Ferretti – News briefs
Today in luxury marketing – Mercedes to invest over $5 billion in China, United States; Behold Prada’s spring/summer campaign video; Balenciaga sets license with Marcolin; Alberta Ferretti is Macy’s next Impulse designer.
Mercedes spreads reach of video content through Web, TV tie-ins
Mercedes-Benz still relies on the power of video to promote new vehicle features and brand partnerships, but the German automaker has recently been using the Web to further the reach of its branded video content.
Mercedes, Tod’s, Jean Paul Gaultier and Balenciaga – News briefs
Today in luxury marketing – Mercedes apologizes for use of Che Guevara photo to promote luxury cars; Luxury shoemaker threatens to quit Colosseum repair; Jean Paul Gaultier now designs bars of solid gold.
Mercedes leverages app update to secure technology authority
German automaker Mercedes-Benz is upping its mobile connectivity through an update of its mbrace application that allows consumers to control technology aspects in their car from their iPhone or Android devices.
Mercedes strives to increase social media sharing through music giveaway
German automaker Mercedes-Benz has created a special music playlist designed to help increase their social media fan base in 2012.