Today in luxury marketing – The one person who complained about Natalie Portman’s Dior mascara ad might have been from L’Oreal; Karl Lagerfeld signs fragrance pact with Inter Parfums; Porsche gain gives VW a Q3 profit boost; Blended Scotch aims for hallowed single-malt ground.
Today in luxury marketing – Dior to open in Dallas; Harry Winston looking to sell luxury business: source; Orient-Express gets buyout offer; The new color of luxury: Yellow.
Rolex, Chanel, Christian Dior, Chopard, Audemars Piguet, Patek Philippe and other luxury brands are targeting readers of the latest weekend edition of Financial Times through ad placements in the over-sized “How To Spend It” glossy magazine supplement.
In collaboration with the Sexy Shoe contest, Fairchild Fashion Media’s Footwear News released a special print and digital issue with watermarked pages where consumers can watch exclusive videos from brands such as Jimmy Choo, Brian Atwood and Christian Dior.
Today in luxury marketing – Dior Homme reopens in New York; Audi threatens BMW’s seven-year lead in luxury car sales; In Greater China, luxury forecasts yield mixed results; Luxury goods plays that meet the tests of Wall Street legends.
Advertisers including Christian Dior, Hermès, Giorgio Armani, Ermenegildo Zegna and Bottega Veneta helped to propel American Express Publishing’s Departures 30 percent in ad revenue for its September issue.
French fashion label Christian Dior is giving consumers a glimpse into the brand world through a Web documentary video series called Lady Dior starring ambassador Marion Cotillard that it is releasing through DiorMag.
Today in luxury marketing – 6 luxury travel trends to know now; Printemps taps Dior for holiday windows; Louis Vuitton’s inland China empire set to grow even larger; Fisker to recall Karmas after fire.
Multiple spreads from marketers including Louis Vuitton, Chanel, Bally, Cartier, Giorgio Armani, Burberry and Bottega Veneta helped to push Condé Nast’s Vanity Fair up 4 percent in ad revenue from this issue last year.
French fashion house Christian Dior is teasing its upcoming campaign for the Miss Dior handbag line with a black-and-white social video featuring longtime brand ambassador and actress Mila Kunis.
