Luxury Daily, January 14, 2013 – Burberry reveals design process via runway show teaser
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Burberry reveals design process via runway show teaser
British fashion house Burberry is flaunting its craftsmanship in the autumn/winter 2013 menswear collection through a teaser video and digital and social promotions for the show.
Burberry, Missoni, Hermès and Tiffany & Co. – News briefs
Today in luxury marketing – Burberry appoints Jan Heppe; Missoni plans to show fall menswear collection as scheduled; Hermès buys d’Annonay tannery to secure supplies; Tiffany & Co.holiday sales at low end of expectations.
Burberry flaunts spring/summer line via campaign video
British fashion house Burberry is flaunting its spring/summer 2013 line in a video that features Posh Spice’s son Romeo Beckham, the new face for the brand.
Burberry ties up holiday efforts via social video, in-store push
British marketer Burberry is rounding out its product-focused holiday efforts through a musical, animated social video that pushes visits to its most technologically-advanced flagship store in London.
Luxury Daily, December 20, 2012 – Burberry ties up holiday efforts via social video, in-store push
Burberry, Dior, Mercedes and U.S. consumers – News briefs
Today in luxury marketing – Romeo Beckham is the adorable new face of Burberry; Dior unveils new skin care formula for spring; Mercedes merges China sales units in push to boost deliveries; US region’s rising wealth brings new luxury brands and wealth managers.
Burberry fetes Chicago flagship via 360-degree digital, physical display
British fashion house Burberry celebrated the opening of its Chicago flagship store with a physically- and digitally-immersive event that showcased weather and city residents.
Louis Vuitton, Burberry, Fisker and WSJ. Magazine – News briefs
Today in luxury marketing – Galeries Lafayette inaugurates Louis Vuitton holiday windows; Burberry profit cut by move into perfumes; Fisker says $30 million in luxury cars destroyed by Sandy in New Jersey port; Another editor departs Harper’s Bazaar for WSJ. Magazine.
Luxury Daily, November 1, 2012 – Dior, Burberry go head-to-head in social domination: report