Luxury Daily, June 7, 2013 – Bloomingdale’s loses brand leader, gains opportunity for fresh voice
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Richard Mille ups brand exposure via Lotus F1 team sponsorship
Swiss watchmaker Richard Mille is sponsoring British automaker Lotus’ Formula One racing team to increase exposure of its brand.
Dior, Chanel dominate ad pages in royal baby-themed Tatler
Christian Dior, Chanel, Harry Winston, Van Cleef & Arpels and other luxury jewelry advertisers are dominating Condé Nast-owned Tatler’s royal baby collector’s edition.
Richemont’s Asia focus drives full-year sales up 14pc
Richemont is attributing its full-year sales increase to demand in China and Asia-Pacific, contributions from currencies and exchange rates and the broad growth from its brands across all regions.
Affluent consumers more open to brand intro at play than work: International Polo Club exec
The International Polo Club in Wellington, FL, has found its matches gain popularity among wealthy consumers from around the world who embrace the lifestyle of the sport.
IWC ups brand awareness with Tribeca Film Festival partnership
Swiss watchmaker IWC Schaffhausen is tapping consumer excitement for New York’s Tribeca Film Festival with a special-edition watch line and auction of a one-off timepiece.
Jaeger-LeCoultre targets equestrians with World Breeding Federation partnership
Swiss watchmaker Jaeger-LeCoultre is targeting affluent equestrian and sport horse enthusiasts through a two-year partnership with the World Breeding Federation of Sport Horses.
Maserati propels brand with title sponsorship of US Open Polo Championships
Italian automaker Maserati is propelling the brand with its title sponsorship of the United States Polo Association’s U.S. Open Polo Championships at the International Polo Club in Palm Beach, FL.
Luxury Daily, February 15, 2013 – Prada sparks creativity in digital audience via Rossetto fragrance push
Barneys, Karl Lagerfeld, China and luxury automakers – News briefs
Today in luxury marketing – Barneys New York looking for downtown flagship?; Lagerfeld backs French gay marriage with Chanel catwalk finale; China burns less bright for luxury brands; BMW, Mercedes hatchbacks head for India after China flop.