Today in luxury marketing – Armani tailors business to China’s middle class; Brioni launching sunglasses line; Mercedes-Benz releases 2013 GL63 AMG details for U.S.; InterContinental surges after Peltz’s Trian buy.
Today in luxury marketing – PPR signs letter of intent with Yoox for online luxury venture; Versace back in expansion mode; U.S. luxury spending growth slows as jewelry demand falls; Mercedes rolls out the gold carpet in Cannes.
Mercedes-Benz is building awareness through product placement and sponsorship at the 73rd Senior PGA Championship by allowing consumers to hone their golf skills while engaging with interactive brand experiences.
Audi beat out rivals BMW and Mercedes-Benz by creating print and television advertising campaigns that most resonated with affluent consumers by highlighting brand innovation and efficiency, according to a study by Phoenix Marketing International.
Starwood Hotels & Resorts is partnering with the Mercedes AMG Petronas Formula One racing team to position its properties as premiere accommodations for Grand Prix race attendees and offer members-only travel packages.
Today in luxury marketing – Mercedes-Benz to pass Audi in sales by 2015, become world’s second-biggest luxury car maker; Nanette Lepore expands in Asia; Graff Diamonds seeks Hong Kong IPO; Karl Lagerfeld’s hotel to feature Frescoes of Baptiste.
Today in luxury marketing – Hermès completes purchase of watch dial maker; Daimler profit unexpectedly rises on Mercedes-Benz demand; Cucinelli’s stellar debut seen boosting Italy IPO appeal; New keys to the middle kingdom: Luxury SUVs.
German automaker Mercedes-Benz is using the sponsorship of the new Mashable iPad application to push its C-Class models.
German automaker Mercedes-Benz committed $1.3 million to the Laureus Sport for Good Foundation to fund youth coaches in five cities in the United States, a sizeable donation that has the ability to strengthen brand association if luxury consumers take notice.
German automaker Mercedes-Benz is using the New York International Auto Show to push its mbrace2 mobile application for the iPhone and Android that works in and out of vehicles as an Internet hub and a remote control to in-car technology.
