Luxury marketers such as Ralph Lauren, Omega, The Yacht Company, Dior, Hublot, Douglas Elliman, Richard Mille, Bulgari, Graff, Boodles and Jaeger-LeCoultre are targeting affluent readers in the latest issue of the Financial Times’ “How To Spend It” magazine.
Chanel, Dior, Louis Vuitton and other luxury marketers are aiming for post-holiday shoppers through the January 2013 issue of Condé Nast’s Vogue magazine.
Today in luxury marketing – Romeo Beckham is the adorable new face of Burberry; Dior unveils new skin care formula for spring; Mercedes merges China sales units in push to boost deliveries; US region’s rising wealth brings new luxury brands and wealth managers.
French fashion label Christian Dior is flaunting its J’Adore Dior fragrance and Lady Dior handbags in a new social video titled “As If By Magic” to get consumers excited about spring fashion.
Christian Dior, Giorgio Armani, Balenciaga, Salvatore Ferragamo, Valentino, Tod’s, Cartier, Mercedes-Benz, Oscar de la Renta and Chanel are targeting the fashion-minded readers of the third issue of Fairchild Fashion Media’s Style.com/Print.
French fashion label Christian Dior is featuring J’Adore Dior in a new film centered on the creation of the fragrance that is meant to spark interest from its social media community.
Marketers such as Burberry, Louis Vuitton and Hugo Boss are among the top luxury fashion brands across Facebook, Twitter and YouTube. However, Dior reigns supreme, according to Unmetric’s new Luxury Fashion Report.
Today in luxury marketing – Hermès family members invest in jeweler; Robert Pattinson will be repping Dior fragrances; Fiat plans to launch 17 new cars in Europe by 2016; HR Owen driven by luxury car demand.
Today in luxury marketing – Natalie Portman’s Dior ad banned by British regulatory agency; What is the deal with the Saint Laurent Paris logo?; Bottega Veneta opening home-focused store on Melrose Place; Gucci America names new president.
