Burberry sparks interest in eyewear collection by showcasing British talent
British fashion house Burberry is sparking consumer interest in its new eyewear collection by showcasing British talent in a music-themed campaign.
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Burberry, Versace, Christian Lacroix and luxury real estate – News briefs
Today in luxury marketing – Burberry taps China to beat luxury fears; Versace eyeing second location in Milan; Lacroix to create special collection for Schiaparelli; Reubens win approval for mansion near London’s Ritz Hotel.
Burberry fetes London flagship with ticketed concert series
London-based fashion house Burberry is establishing its global flagship store as an entertainment venue with a new ticketed concert series called “Live at 121 Regent Street.”
Burberry boosts spring/summer campaign via Vanity Fair mobile ad
British fashion house Burberry is boosting its spring/summer 2013 campaign through an advertisement on the mobile site of Condé Nast’s Vanity Fair that simply states the brand name.
Burberry, Brunello Cucinelli, Audi and Anna Wintour – News briefs
Today in luxury marketing – Burberry brings its menswear home – to the London catwalk; Cashmere group Cucinelli to pay dividend on 2012; Audi races for luxury crown; Condé Nast adds to job of longtime Vogue editor.
Burberry, Gucci, Barneys and European automakers – News briefs
Today in luxury marketing – Burberry signs lease for Beverly Hills flagship; Gucci’s new eco-ethical leather handbags come with “passports” detailing cow’s life; Barneys is slowly eliminating Co-Op stores; European luxury car makers party like it is 1999.
Burberry adds personalization, digital touchpoints to autumn/winter collection
British apparel and accessories label Burberry is adding personalization along with mobile and digital touch points to push its autumn/winter 2013 collection.
Burberry, Daimler AG, CFDA and Watchmakers – News briefs
Today in luxury marketing – Burberry finance chief to step down; Daimler Chief Zetsche vows comeback with 13 new models; CFDA plots potential men’s fashion week; Watchmaker shares hit after China bans ads for expensive gifts.
Burberry fetes Regent Street boutique through first music event in store
British apparel and accessories label Burberry invited consumers to the first music event held at its Regent Street boutique in London that was a part of its ongoing music initiative Burberry Acoustic.
Burberry, Gucci, Lincoln and Chinese luxury brands – News briefs
Today in luxury marketing – Burberry cuts wholesale revenue forecast; Gucci unveils first store in Rio de Janeiro; Chinese approach to luxury shapes Ford Lincoln overhaul; Home-grown luxury brands a tough sell in China.