Tiffany & Co., Swarovski and Cartier muscle their way to the top of L2’s “2013 Digital IQ Index: Jewelry and Watches,” but an era of increased digital receptivity is emerging as 28 percent of brands ranked as gifted or genius.
Swiss watchmaker Vacheron Constantin is joining 12 other watchmakers in Hong Kong for the first Watches & Wonders – First Asia Haute Horlogerie Exhibition where brands will display their timepieces and craftsmanship.
Swiss watchmaker Jaeger-LeCoultre is targeting timepiece enthusiasts and film lovers through its partnership with the Venice Film Festival where the brand will present its Jubilee timepiece collection and a filmmaker award.
BMW of North America is enabling brand enthusiasts to adorn their lives with BMW accessories and share aspirational buys with friends through a Facebook social shopping application.
Swiss watchmaker Richard Mille is targeting affluent female consumers with two new partnerships that embed the brand in women’s golf and demonstrate its commitment to top-tier performance in sports.
French fashion house Chanel is showing versatility in the August issue of Condé Nast’s Tatler by pushing fashion, eyewear and beauty products through advertisements that each evoke a different feeling.
Starwood’s St. Regis San Francisco is bolstering its position as the official hotel of the 2013 Annual America’s Cup with bespoke services for guests designed to mesh with the world of sailing.
Chanel and Christian Dior are leveraging their new advertising campaigns in the July issue of Condé Nast’s Tatler by featuring them along with jewelry and fragrance pages.
British fashion house Burberry is engaging consumers in branded peer-to-peer communications through a partnership with Google where users can send loves notes around the world.
