Saks brings fall magalog to life through Instagram “stunt”
Department store chain Saks Fifth Avenue is giving consumers a new way to experience its fall magalog through an animated Instagram feature.
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Neiman Marcus amplifies female perspectives through woman-only magazine
Neiman Marcus is celebrating female talent through the September issue of its magazine The Book, which was developed, photographed and styled completely by women.
WSJ. magazine’s September edition heightens coverage via scannable ads
Bally and Lanvin were among the women’s fashion labels to take part in WSJ. magazine’s September “Women’s Fashion” issue, the publication’s largest book to date.
Brands jockey for best dressed moniker in September’s Vanity Fair
Luxury brands such as Giorgio Armani and Gucci strove to be seen within the 75th anniversary edition of Vanity Fair’s “International Best Dressed List.”
Simon modernizes Copley Place with new brands, renovations
Retail real estate owner Simon Property Group is working to keep its locations up-to-date with a major renovation planned for Copley Place in Boston.
Gucci, Saint Laurent promote fall fashions in Vanity Fair’s August edition
Gucci and Saint Laurent Paris were among the luxury fashion houses featured in the August issue of Condé Nast’s Vanity Fair.
Chloé speaks to cultural zeitgeist with friendship centered campaign
French fashion house Chloé is celebrating the bonds between female friends in its fall/winter 2015 advertising campaign.
What should Hermès do to recover from PETA’s allegations?
French leather goods house Hermès is facing continued pressure from the People for the Ethical Treatment of Animals following the activist organization’s allegations last month of mistreatment of alligators and crocodiles that eventually become its handbags and watches.
Top 10 luxury apparel and accessories efforts of H1
As consumers are becoming more digitally inclined, luxury apparel and accessories brands are finding ways of telling their stories through creative films or multimedia projects.
Luxury Daily, July 22, 2015 – Top 10 luxury retail efforts of H1