Mercedes-Benz USA is pushing the mbrace2 connectivity system, now standard in its 2013 model range, via a television commercial that premiered during the US Open and a soon-to-follow digital and social media campaign that will likely reach a tech-savvy audience.
German automaker Mercedes-Benz is strengthening its tennis sponsorships through a new television, social media, event and print campaign starring 2012 Wimbledon Champion Roger Federer and the 2013 GL-Class.
Mercedes-Benz USA is bridging the gap between its summer event sponsorships and digital efforts with a Facebook-based photography contest that lets consumers win a 13-month lease for a 2013 SLK250 Roadster.
German automaker Mercedes-Benz is letting fans interact with its new A-Class models as an inaugural partner of the SimCity Social Facebook game.
Today in luxury marketing – Mercedes aims to oust BMW as top luxury brand; Has the Hermès Birkin bag lost its appeal?; Giorgio Armani to dress Batman; Nordstrom opening at Rideau Centre in Ottawa.
Today in luxury marketing – Burberry set to end beauty license; Mercedes A-Class enters production, utility variant confirmed; Karl Lagerfeld gives a sneak peek at his new Shu Uemura cosmetics collab; YSL couture?
German automaker Mercedes-Benz is pushing the driving dynamics and comfort level of its new GL vehicle in a social video that depicts a spontaneous car chase, but its commercial-like qualities and length could deter viewers.
Today in luxury marketing – Mercedes looks to SUVs to extend lead in U.S. luxury race; Nordstrom to open in New York by 2018; Luxury hotels use social media to push summer incentives; Kors wins against cybersquatters.
German automaker Mercedes-Benz and international high-end online retailer Luisa Via Roma will host the first fashion film festival in Florence June 17 with videos presented by LVMH Moët Hennessy Louis Vuitton’s luxury-focused content site Nowness.com.
German automaker Mercedes-Benz is pushing a new coffee table book published by teNeues that shows its history through photography as a Father’s Day gift.
