Today in luxury marketing – Strong nine-month figures for Christian Dior SA; Jaguar mulls manufacturing cars in India; What puts the Swiss in a “Swiss Made” watch?; China luxury car sales seen beating U.S. by 2016.
Today in luxury marketing – Karl Lagerfeld’s retail push; Jennifer Lawrence on Dior ads; Are tech toys the new luxury goods?; India to tax rich, luxury cars.
Today in luxury marketing – A new home for Dior in São Paulo; Gucci backs women’s equality campaign; Daimler cuts executives’ pay after earnings plan scrapped; Roger Dubuis rises up from the ashes.
French label Christian Dior is flaunting its Miss Dior fragrance through a short film starring longtime ambassador Natalie Portman.
Chanel, Christian Dior, Michael Kors, Valentino, Louis Vuitton, Salvatore Ferragamo, Saks Fifth Avenue, Tod’s, Hermès and other luxury advertisers are demanding attention from trend-seeking readers in the oversized pages of W’s March fashion issue.
Gucci, Christian Dior, Prada, Louis Vuitton, Giorgio Armani, Miu Miu, Chanel, Bottega Veneta, Donna Karan and other luxury brand advertisers grace the first pages of the annual Hollywood issue of Condé Nast’s Vanity Fair.
Today in luxury marketing – Keira Knightley Chanel ad deemed too sexy for children; The Arnault legacy; Diet Coke unveils cans by Marc Jacobs; Alexander Wang to hold “intimate” Balenciaga show.
Today in luxury marketing – Michael Kors profit soars as sales surge; Dior pop-ups set to showcase Raf Simons; LVMH names Tag Heuer head to run Bulgari luxury-jewelry unit; L’Oreal open to strategic acquisition.
Giorgio Armani and Christian Dior were among the few luxury marketers that took out multiple pages and tri-fold advertisements to flaunt their collections in the February issue of Condé Nast’s W.
Today in luxury marketing – Dior fetes new Sydney flagship; Lanvin’s adorable new campaign video proves everything sounds better when Alber Elbaz says it; Audi opens digital showroom in Beijing to draw shoppers; A walk down Luxury Lane at the Washington Auto Show.
