Luxury Daily, July 24, 2013 – Burberry pushes children’s collection to baby-minded consumers
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Burberry, Harrods push products, brand awareness via royal baby-themed promotions
Burberry, Harrods, Thomas Pink and other luxury marketers are celebrating the birth of the Duke and Duchess of Cambridge’s son through social media promotions to stay connected to consumers.
Burberry, Tom Ford, Mercedes and China – News briefs
Today in luxury marketing – Burberry to expand empire with new director; Tom Ford opening flagships in Chicago, Dallas; U.S. regulators open probe of Mercedes cars over rear lights; Chinese shoppers seek Prada closer to home.
Burberry, Versace, BMW and Moncler – News briefs
Today in luxury marketing – Burberry retail revenue gains 21pc in Q1; Versace’s new designer collaboration with K-Way; BMW sees China as top market this year on smaller cities; Moncler prepares itself for December flotation-sources.
Burberry uses star status to propel autumn/winter campaign
British fashion house Burberry is pushing its autumn/winter 2013 campaign through images and a video that feature celebrity couple Sienna Miller and Tom Sturridge.
Luxury Daily, June 13, 2013 – Burberry engages consumers in branded peer-to-peer communication via Google
Burberry engages consumers in branded peer-to-peer communication via Google
British fashion house Burberry is engaging consumers in branded peer-to-peer communications through a partnership with Google where users can send loves notes around the world.
Prada, Burberry, Hugo Boss and Astley Clarke – News briefs
Today in luxury marketing – Prada sales show double-digit growth; Burberry chief keeps gripes over pay at bay; Tragedy at Hugo Boss; Astley Clarke names new managing director.
Burberry, Armani, Richemont and François Pinault – News briefs
Today in luxury marketing – Asia growth lifts Burberry profit 14pc; Armani growth continues as operating profit rises 20pc; Marty Wikstrom exits Richemont; Collecting art with François Pinault.
Luxury Daily, May 6, 2013 – Burberry sparks interest in eyewear collection by showcasing British talent