NEW YORK – A Mercedes-Benz USA executive at the Luxury Interactive 2012 conference said that a brand’s advocates on social media are the most crucial to reach so that marketers can create word-of-mouth that embodies their true ideals and lifestyle.
NEW YORK – A Mercedes-Benz USA executive at the Luxury Interactive 2012 conference said that optimizing a Web site for spontaneous navigation is the key to bolstering the platform for brand exploration and eventually purchasing.
German automaker Mercedes-Benz has pulled ahead of competitors including BMW and Audi in terms of brand perception from Aug. 1-Sept. 7, according to a study by YouGov BrandIndex.
Today in luxury marketing – Louis Vuitton risks logo fatigue as Chinese tastes mature; Mercedes-Benz collaborates with British yacht builder on luxury boat; Consumer confidence highest in seven months; How the luxury industry is really performing in the face of crisis.
Today in luxury marketing – Daimler cuts profit target for Mercedes-Benz; How Laurent Claquin of luxury leader PPR keeps his well-heeled feet on the ground; E-tailers branch out with shop concepts; South Coast Plaza cements its luxury status with four new stores.
Today in luxury marketing – Luxury travel is making a slow rebound; Trade tensions with China on the rise; Mercedes-Benz rolls out B-Class in India; Luxury brands and fake Twitter followers.
German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.
German automaker Mercedes-Benz is enacting a multichannel campaign to lead up to the European A-Class introduction that will focus on the car’s design and its integration of the iPhone.
