Today in luxury marketing – New rich fuel luxury boom; Why you cannot afford to ignore luxury stocks; Youth movement wows buyers in New York; PPR aims to triple in size by 2020.
Jewelry and watch brands such as De Beers, Rolex, Tiffany & Co. and Tacori have helped Condé Nast’s W magazine see a 25 percent increase year over year in advertisement pages for its March issue.
Department store Neiman Marcus is looking for new street-style photographers to take pictures at music festival SxSw for its NMDaily blog through a Facebook contest launched last week.
Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
Luxury marketers such as Rolls-Royce, Jaguar, Prada and Gucci have dramatically decreased the loading times on their Web pages in the fourth quarter of 2011, positioning themselves as tech-savvy and making themselves more available to consumers.
Italian label Ermenegildo Zegna is continuing its efforts in new technology with its latest iPad and iPhone mobile application that will live-stream fashion shows and accept immediate mobile transactions.
Luxury brands have been making leaps in the mobile marketing field this past year. However, a few brands led the way in terms of innovation and differentiation with their mobile campaigns.
Video is arguably the most effective way for any luxury marketer to correctly showcase products by taking advantage of sight, sound and motion. This year in luxury branded videos was definitely one for the books.
British department store Harrods is looking to celebrate its winter sale today with a special performance by music group Florence + the Machine.
Today in luxury marketing – Menswear field leaving the ladies behind; The next face of Chanel?; Luxury automakers eye record numbers; Wall St. ends lower as Europe woes resume.
