Today in luxury marketing – Behind Prada’s astounding results; Dior Homme hits Beijing; Watchmakers find gold rush in China is slowing down; Luxury carmakers chase India’s young, female and frugal.
Chanel and Christian Dior are showcasing their brands with six advertising pages in the front of Condé Nast-owned Tatler magazine’s May edition.
Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.
Christian Dior exhibited the colors seen backstage at its runway shows in a day-long Twitter campaign that was staged with the #IconicColors hashtag.
Today in luxury marketing – Dior plans encore Haute Couture show in Shanghai; Chanel unveils Bal Harbour revamp; Site to be seen: Victoria Beckham; Consumer confidence in US decreases more than forecast.
Today in luxury marketing – Inside the Dior at Harrods takeover; John Galliano not taking up CSM teaching post; Net-A-Porter launches beauty; Investors eyeing Nicholas Kirkwood.
Today in luxury marketing – Louis Vuitton puts a new spin to luxury travel with Objets Nomades; Harrods partners with Dior on store takeover; Gucci, Lapo Elkann link up for second project; Margin-squeezing discounts catch up with Audi.
Christian Dior and Prada were the top two brands being discussed on Chinese social media site Sina Weibo Feb. 24 after the 85th Annual Academy Awards, according to a new report by the Digital Luxury Group.
