Burberry generates handbag line awareness through mobile ads on The Cut
British fashion house Burberry is generating product awareness for its latest handbag collection through a pair of mobile advertisements found on New York magazine’s The Cut.
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Prada, Bloomingdale’s, Dior and Burberry – News briefs
Today in luxury marketing – Prada’s profit rises 7.6pc as sales grow; Bloomingdale’s black tags curb $8.8B fraud bill; Arnaud Bazin joins Dior; Burberry confident in China despite luxury crackdown.
Burberry partners with Apple to showcase fashion show on iPhone 5S
British fashion house Burberry is partnering with Apple to showcase its upcoming spring/summer 2014 collections through images and video captured on the new iPhone 5S.
Luxury Daily, September 16, 2013 – Burberry partners with Apple to showcase fashion show on iPhone 5S
Burberry uses minimalist approach to promote new fragrance
British fashion house Burberry is generating hype prior to the release of its latest fragrance through a social media approach that has a minimalist feel.
Burberry pushes iconic products via weather-themed email
British fashion house Burberry is promoting its iconic trench coats and other waterproof products through a weather-themed email campaign to get consumers out of the summer mindset.
Burberry aims for mcommerce via fall/winter mobile ad
British fashion house Burberry is aiming for an increase in mcommerce with a banner advertisement on Vanity Fair’s mobile-optimized site.
Burberry, Louis Vuitton, Audi and luxury automakers – News briefs
Today in luxury marketing – Burberry’s new Parisian partnership; Louis Vuitton to open Paris pop-up shop dedicated to travel; The new generation Audi A8; How Ford plans to attack the luxury segment.
Burberry, Alexander McQueen, Maserati and Diageo – News briefs
Today in luxury marketing – Burberry’s first in-house scent has rock ‘n’ roll edge; McQueen apologizes for intern advertisement error; Maserati to tap luxury sedan market in Indonesia early 2014; Diageo courts Europe’s luxury drinkers with yacht parties.
Burberry pushes children’s collection to baby-minded consumers
British fashion house Burberry is pushing its autumn/winter children’s collection to consumers enthralled with the arrival of the Duke and Duchess of Cambridge’s son.