Top 10 multichannel marketers of 2015
Brands are finding ways to engage with today’s connected consumers by bridging physical and digital channels.
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Burberry brings personalization to big screen via interactive billboard
British fashion label Burberry is bringing holiday cheer to London’s Piccadilly Circus with an interactive 3D experience for pedestrians.
Luxury Daily, November 25, 2015 – Should luxury brands participate in Black Friday?
Infusing digital into bricks-and-mortar retail will prevent its demise: BRP
Despite many industry insiders predicting that bricks-and-mortar will be phased out, 90 percent of retail sales transactions still occur in-store, according to a new report by Boston Retail Partners.
Burberry dances into the holidays using social film unveiling
British fashion house Burberry has recruited an iconic, all-British cast of talent to celebrate the 2015 holiday season.
Retail experiencing exciting yet challenging times
NEW YORK – As the spending power of millennials grows, the already changing retail climate is going to require an overhauled strategy, according to panelists at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.
Luxury Daily, August 28, 2015 – Stuart Weitzman shows VMA viewers its dance moves in first TV commercial
Porsche introduces branded restaurant to expand consumer experiences
German automaker Porsche is diversifying its offerings with a new fine dining restaurant in its experience center in Atlanta.
Burberry, China, couture and diamonds – News briefs
Today in luxury marketing – Burberry sales growth sapped by Asian shoppers’ shift; European luxury and auto shares in the crosshairs of China concerns; Couture: The big picture; Do you want diamonds with that? Why restaurants and hotels like to serve up bling.
Emotions drive purchase decisions, not logic: Forrester
NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: “CXNYC 2015.”