The growth of social media networks has brought changes to customer behavior, affinity and influence, leaving luxury brands to unearth new strategies for creating highly effective social retail experiences.
Today in luxury marketing – Porsche finds way around $1.9 billion tax bill tied to VW deal; ChinaFile: Where clicks beat bricks; Social media driving young buyers to luxury cars; Pinstagram arrives for iPad, before Instagram, Pinterest.
Pinterest quickly climbed the charts to become the third biggest social network, and these strengths are not lost on the investment community, with a handful of investors shelling out $100 million to the content-sharing service last week.
Online marketplace Rakuten is leading a $100 million investment in Pinterest that the social inspiration board site will use for improvements and global expansion.
British automaker Bentley joined social inspiration board Pinterest to visually market its models and, if executed well, will likely reach users who appreciate its craft.
It is rare that a company changes the mobile, digital and social space overnight, but Pinterest has made a sudden impact and brands, marketers and retailers have all joined the craze.
Pinterest is taking over the mobile and online space with brands and retailers such as eBay, Amazon and Sephora adding “Pin It” buttons to their product pages, thus encouraging mcommerce and ecommerce sales.
London-based department store Harrods is tapping into consumers’ creativity and inspiration by holding a contest on Pinterest that allows users to design their own store window.
Today in luxury marketing – Pinterest drives more traffic than Google+, YouTube and LinkedIn combined; Diane von Furstenberg’s spring ads feature a faceless model; Finally, the Sofia Coppola Marni for H&M Video; Brunello Cucinelli to go public.
Pinterest is quickly becoming the preferred picture-posting blog platform for luxury brands and trendy consumers everywhere, and for good reason.
