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Tod’s highlights iconic imagery in Jean-Paul Goude retrospective
Italian fashion label Tod’s is paying homage to decades of art by sponsoring an exhibition by quirky artist Jean-Paul Goude’s at the Pac Padiglione d’Arte Contemporanea.
WSJ. Magazine paves way for stylish men with latest issue
Armani, Barneys New York and Louis Vuitton are among the brands seeking the sophisticated male readers of WSJ. Magazine in the publisher’s latest men’s issue.
Nordstrom speaks to younger audience with latest national campaign
U.S. department store chain Nordstrom is helping its consumer “See Anew” in its latest brand campaign.
Estée Lauder relies on brand ambassadors to bring makeup into Vogue
U.S. beauty brand Estée Lauder is relying on its brand ambassadors to bring consumers to its sponsored content.
Mobile video ads poised to explode, but brands must make investment: L2
Video is a costly but necessary component of a brand’s media buy, according to a new report from L2.
Tiffany aims for proposal placement with extensive mobile ads
Jeweler Tiffany & Co. is positioning itself as the diamond of choice to pop the question through a series of mobile advertisements across Hearst publications.
Mercedes-Benz joins “StyleMakers” with sponsored content
German automaker Mercedes-Benz is fine-tuning its image by examining “Passion, Curiosity, Necessity” through sponsored content.
Mercedes explores new terrain with help from GQ
German automaker Mercedes-Benz is exploring uncharted territory on men’s lifestyle magazine GQ’s mobile site.
Emilia Clarke cast as Dior Joaillerie ambassador
French atelier Christian Dior has selected the “mother of dragons” to represent its Rose des Vents jewelry collection in print advertisements.