What brands need to know before livestreaming in China

Published: May 1, 2020

Louis Vuitton and Burberry are among the luxury players that bravely jumped on the product-oriented livestream trend. Meanwhile, brands such as Ports and Emporio Armani tapped into ecommerce livestreams through a Chinese brand management consultancy.

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Top 5 brand moments from last week

Published: October 21, 2019

Heritage and legacy were common motifs this past week, with luxury brands sharing their narratives through social videos and even museums.

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Hemster turns tailoring into an on-demand service

Published: October 16, 2019

Fashion label Diane von Furstenberg is among the first partners for on-demand tailoring service Hemster, which aims to give consumers a custom fit while helping retailers gain conversions.

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