Top 10 social media luxury marketers of Q2
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
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Luxury Daily, June 24, 2011 – Top 10 luxury branded mobile apps of Q2
Burberry steals a march on copycats with commerce-enabled men’s runway show
British apparel and accessories designer Burberry is offering online male consumers a chance to buy straight from the runway following a live streaming of the brand’s Men’s Prorsum Spring/Summer 2012 collection on Saturday, stealing a march on copycats.
Harrods unleashes digital multichannel campaign for in-store boutique
British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.
Hermes, Brioni and Versace rank highest in reputation, prestige: Luxury Institute
A study by the Luxury Institute found that Hermes, Brioni and Versace rank highest in reputation and prestige compared with other luxury brands.
Harrods uses Oscar-inspired emails to influence purchase intent
With the Academy Awards quickly approaching, London-based Harrods is promoting its luxury products via an Oscar-inspired email newsletter.
Luxury Daily, Dec. 29, 2010 – Top 10 luxury branded apps in 2010
Luxury Daily, Dec. 8, 2010 – What YouTube can do for luxury brands that let loose