Top 5 brand moments from last week
Embracing ecommerce, mobile applications and in-store technology is not as daunting as it once was for brands within the luxury sector.
Search Results for: karl lagerfeld
Luxury Daily, November 6, 2015 – Close look at demographics lays groundwork for long-term strategy
Chanel edges closer to ecommerce with online sunglasses shop
French atelier Chanel has unveiled its first ecommerce Web site for the fashion division in the United States to sell its sunglasses collection.
Luxury Daily, November 3, 2015 – Millennials lowest spenders, but most common luxury shoppers: report
Moschino appeals to consumer nostalgia with throwback Barbie campaign
Italian apparel and accessories label Moschino is teaming up with Mattel’s Barbie to launch a high-fashion edition of the beloved doll.
Kiton, Chanel, Luxottica and Lexus – News briefs
Today in luxury marketing – Kiton seeks to build women’s collection; Karl takes cruise to Cuba; Luxottica not “smug” despite record growth; High-tech Lexus LF-FC luxury concept runs on hydrogen, contains a hologram.
Fendi, Maserati, NYFW Men’s and Van Cleef & Arpels – News briefs
Today in luxury marketing – Fendi opens new headquarters, as industry mulls Simons’ exit from Dior; Maserati recalls some $141.5K Quattroportes due to risk of fire; NYFW: Men’s pushes dates for fall shows; Van Cleef & Arpels shrugs off China slowdown.
Bergdorf Goodman, W magazine grant consumers “dream closet” through Bitmoji
Mobile application Bitmoji is getting a high-fashion makeover with the introduction of luxury apparel collections to its avatar creation platform.
Dolce & Gabbana personalizes #DGFamily with kitten announcement
Italy’s Dolce & Gabbana introduced its followers on Swide.com, the brand’s content Web site, to four new members of its fashionable family.
Luxury Daily, October 19, 2015 – Louis Vuitton emphasizes importance of journey over destination for cruise ads