Luxury Daily, December 9, 2013 – Dior balances heritage, botany in skincare range promotion
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Dior balances heritage, botany in skincare range promotion
French atelier Christian Dior is using its digital magazine to build awareness for its Dior Prestige skincare products as the winter months begin to take their toll on the skin of enthusiasts.
Dior brings together 15 international female artists for fragrance exhibit
French fashion house Christian Dior is aiming to further align its women’s fragrance Miss Dior with international artists during a two-week exhibition at the Grand Palais in Paris.
Luxury Daily, November 4, 2013 – Dior favors heritage to ecommerce on redesigned Web site
Dior favors heritage to ecommerce on redesigned Web site
French fashion label Christian Dior is giving enthusiasts a guided tour of the brand’s inner workings through a renovated Web site that stresses the importance of heritage rather than pushing ecommerce.
Chanel, Dior showcase collections in special watch and jewelry Robb Report
Chanel, Louis Vuitton and Dior bolstered their fine jewelry and watch collections in Robb Report’s “Special Watch and Jewelry” November issue that displays many leading jewelers.
Dior, Armani stay top of mind with multiple ads in October W magazine
Luxury marketers Dior, Armani and Gucci featured multiple advertisements in the October issue of Condé Nast’s W magazine to keep products top-of-mind among affluent consumers.
Dior, Neiman Marcus, Roberto Cavalli and Mercedes-Benz – News briefs
Today in luxury marketing – Dior releases May, June results; Neiman said to seek $3.75B in loans to fund Ares buyout; Yvan Mispelaere joins Roberto Cavalli; Merc pips Audi in Indian luxury race.
Dior, Chanel and Armani sculpt branded looks in October Tatler
Dior, Chanel and Giorgio Armani are promoting fragrance and personal care products in Condé Nast-owned Tatler’s 220-page October issue in addition to apparel and accessories as a way to display a branded look for readers.
Dior auctions exclusive items, experiences to support cancer charity
French fashion label Christian Dior is holding its Dior Auction Oct. 1-10 where exclusive items and experiences will be auctioned off to raise funds for cancer organization Look Good Feel Better that helps women cope with the physical and emotional toll taken by cancer.