Burberry, Gucci, Savelli and BMW – News briefs
Today in luxury marketing – Christopher Bailey begins to build his Burberry; Gucci loses GG logo trademark; Upwardly mobile: Savelli phones; BMW makes lone shift to carbon fiber to gain auto edge.
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LVMH, Burberry, Ferragamo and record diamond sale – News brief
Today in luxury marketing – LVMH adopts “women empowerment principles”; Burberry first-half revenues pass $1.6B for first time; Salvatore Ferragamo’s nine-month net profit rises 61pc; Dealer Issac Wolf is buyer of $83M record diamond.
Burberry sparks gift-giving through holiday video
Britain’s Burberry is promoting various seasonal products in a social video geared toward affluent holiday shoppers in the weeks before the shopping season officially commences.
Burberry highlights music affinities with Brit Rhythm fragrance shows
British label Burberry hosted Brit Rhythm music events in New York, London and Singapore to promote its men’s fragrance collection and emboss the brand’s associations with music.
Fairmont, Burberry excel digitally in Middle East: L2
Fairmont, Four Seasons and Burberry ranked among the top 10 in L2’s latest study that assesses the digital proficiency of brands active in the Middle East and finds many areas that call for greater cultural sensitivity.
Burberry’s internal harmony paves path for Chris Bailey CEO transition
British apparel and accessories brand Burberry’s soon-to-be CEO Christopher Bailey has triggered doubts owing to his creative background, but his collegial relationship with departing company boss Angela Ahrendts and extensive credentials should nullify the skepticism.
Burberry, LVMH, Moncler and Maserati – News Briefs
Today in luxury marketing – Burberry designer Bailey to be CEO as Ahrendts goes to Apple; LVMH sales rise 1.7pc in Q3; Moncler is fashion’s latest billion-dollar brand; Maserati says this year’s new car orders total 22,500.
Burberry, LVMH, St. Regis and Aston Martin – News briefs
Today in luxury marketing – Burberry falls as chief executive warns on China slowdown; Brand-hungry LVMH seeks new niche as Vuitton flags; A St. Regis New York face-lift spurs a glamour campaign; Aston Martin losses widen on supermini crash.
Burberry targets affluent male consumers with innovative suit design
British fashion house Burberry is looking to attract affluent male consumers with a new type of tailoring style due to increased interest from fashion-forward men.
Luxury Daily, October 4, 2013 – Burberry targets affluent male consumers with innovative suit design