Luxury Daily’s live news from Sept. 6 – YNAP doubles luxury client relations team; Saks takes consumers on branded ride in anniversary activation; Mikimoto taps Ogilvy to drive modernized digital strategy; NetJets, Northrop & Johnson link for extended luxury travel experiences; Purpose over profit: Why businesses should not fear embracing a zero-waste future.
Luxury Daily’s live news from Sept. 6 – YNAP doubles luxury client relations team; Saks takes consumers on branded ride in anniversary activation; Mikimoto taps Ogilvy to drive modernized digital strategy; NetJets, Northrop & Johnson link for extended luxury travel experiences; Purpose over profit: Why businesses should not fear embracing a zero-waste future.
Retail group Yoox Net-A-Porter is catering to its top luxury customers with plans to add more than 100 employees to its personal shopping and client relationship management teams.
Today in luxury – Is Dior catching up to Chanel?; Vuitton to hire more French handbag makers as Chinese sales boom; Moda Operandi gets a makeover – by data and design; Lexus laps BMW and Mercedes for second straight US sales win.
Neiman Marcus Group is ramping up its transformation plan in a brutal retail market with the hire of Lana Todorovich as the department store chain’s president and chief merchandising offer.
In 2018 ecommerce sales of luxury goods – which includes apparel, beauty products, perfume, jewelry and watches, leather goods and accessories – accounted for 8 percent of the more than $280 billion global luxury market.
As ecommerce becomes a greater part of the luxury retail ecosystem, the monobrand boutique’s role is evolving.
The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.
Online retailer Mr Porter is expanding its timepiece offerings with the addition of Swiss watchmaker Parmigiani Fleurier.
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