Mercedes taps star power in Super Bowl commercial
Mercedes-Benz USA is tapping star power for its Super Bowl XLVII commercial with singer-songwriter Usher and model Kate Upton that will debut Feb. 3 during the broadcast on CBS.
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LVMH, Mercedes, French brands and luxury real estate – News briefs
Today in luxury marketing – Belgium investigates LVMH; Daimler eyes stake in unit of China’s BAIC; French luxury seeks new talents; Wealthy undeterred by new taxes on London homes.
PPR, Mercedes, BMW and London retailers – News briefs
Today in luxury marketing – PPR closer to investing in Christopher Kane?; Record-breaking Mercedes “on a roll” in U.S.; BMW India posts flat 2012 sales at 9,375 vehicles; Bond Street’s space squeeze drives London shops upstairs.
Richemont, Mercedes, Audi and fiscal cliff – News briefs
Today in luxury marketing – Richemont brands win counterfeit judgment; Daimler rises on report China wealth fund may buy stake; Audi takes on Google with permit to test self-driving car in Nevada; How the new higher tax rates will affect luxury housing.
Burberry, Dior, Mercedes and U.S. consumers – News briefs
Today in luxury marketing – Romeo Beckham is the adorable new face of Burberry; Dior unveils new skin care formula for spring; Mercedes merges China sales units in push to boost deliveries; US region’s rising wealth brings new luxury brands and wealth managers.
Luxury Daily, December 17, 2012 – Mercedes channels Santa Claus’ good list in multichannel holiday push
Mercedes channels Santa Claus’ good list in multichannel holiday push
Mercedes-Benz USA is pushing its Winter Event through a multichannel campaign that nods to Santa Claus’ “Naughty or Nice” list in a commercial and e-card tool.
Saint Laurent Paris, Dolce & Gabbana, Mercedes and Instagram – News briefs
Today in luxury marketing – New Saint Laurent concept comes to United States; Italy judge rejects Dolce and Gabbana plea to ditch trial; Daimler’s new China chief inherits a host of headaches; Brace yourselves: Ads are coming to Instagram.
Ritz-Carlton bolsters rewards program in China through Mercedes-Benz partnership
Hotel chain Ritz-Carlton is bolstering membership in its frequent stay program Ritz-Carlton Rewards for guests in China through a partnership with German automaker Mercedes-Benz.
Mercedes-Benz, Jaeger-LeCoultre showcase products on LinkedIn. Should others?
Luxury marketers such as Jaeger-LeCoultre and Mercedes-Benz USA are pushing products through the redesign of career-oriented social network LinkedIn.