Balmain’s “army” undergoes avatar makeover for Kardashian gaming app
French fashion label Balmain is the latest to receive the avatar treatment to become a player in Kim Kardashian West’s popular role-playing mobile game.
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Grace Coddington book reprinted after initial run’s success
Grace Coddington, former creative director of Vogue magazine, has “persuaded” publishing house Phaidon to reprint the tome written in her honor.
Chanel delves into founder’s history within imagined biopic
French fashion label Chanel is building on its cinematic past with the release of a short about the filmmaking process.
Chanel, Condé Nast, LVMH and Starwood – Live news
Luxury Daily’s live news from Nov. 20 – Chanel tells founder’s story through two lenses for Metiers d’Art; Condé Nast, Simon to publish magazine to elevate shopping experience; Moët Hennessy teaches savoir-faire in latest educational venture; Starwood beefs up security measures after malware detection.
Balmain x H&M maintains momentum, will launch fragrance
After the colossal success of its collaboration with H&M, French fashion label Balmain is continuing its work with the fast-fashion retailer.
Brands show solidarity, outpouring of support following Paris attacks
In response to the terrorist attacks in Paris on the night of Nov. 13, luxury brands took to social media to show unity in the face of tragedy.
Saks invites consumers inside Winter Palace via digital integration
Department store chain Saks Fifth Avenue is continuing its all-inclusive holiday marketing effort with a digital hub ripe with interaction.
Barneys raffles off exclusive access to Kanye West-designed footwear
Department store chain Barneys New York is attracting additional attention to the Kanye West-designed footwear collection it will soon carry through an online raffle.
Luxury Daily, November 10, 2015 – Nordstrom, Neiman Marcus among retailers celebrating Singles’ Day
Top 5 brand moments from last week
Embracing ecommerce, mobile applications and in-store technology is not as daunting as it once was for brands within the luxury sector.