French fashion label Christian Dior is holding its Dior Auction Oct. 1-10 where exclusive items and experiences will be auctioned off to raise funds for cancer organization Look Good Feel Better that helps women cope with the physical and emotional toll taken by cancer.
Today in luxury marketing – Prada’s profit rises 7.6pc as sales grow; Bloomingdale’s black tags curb $8.8B fraud bill; Arnaud Bazin joins Dior; Burberry confident in China despite luxury crackdown.
French label Christian Dior is partnering with the Museum of Contemporary Art in Shanghai, China, in an exhibit titled “Esprit Dior” to display brand history in relation to art, fashion, society and culture.
Today in luxury marketing – Dior’s week in China; Quick Drive: Bentley’s 2014 Flying Spur is luxury overkill at ludicrous speed; Daimler joins Vitol to get credit lines as new rules proposed; The Chinese-made luxury watch market.
French label Christian Dior is taking over the windows of Saks Fifth Avenue’s flagship store in Manhattan to display its wide range of products during New York Fashion Week.
Today in luxury marketing – Dior takes over windows at Saks; Karl Lagerfeld begins China store rollout; Mercedes sales jump 19pc to August record high; Bombardier to sell Flexjet unit, gets $1.8B jet order.
French label Christian Dior is increasing the exposure of its new men’s fragrance Dior Homme through extensive social media content featuring brand ambassador and actor Robert Pattinson.
French label Christian Dior is targeting affluent men with a new video for its ready-to-wear fall/winter collection that focuses on complex emotions of men while they play a game of pool.
