Dior introduces fragrance using fairy tale cues
French atelier Christian Dior is promoting its Hypnotic Poison Eau de Parfum with a darker campaign than what consumers familiar with the brand’s feminine codes might expect.
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Marc Jacobs, Dior, Raymond Weil and Moncler – News briefs
Today in luxury marketing – Marc Jacobs is opening a Fashion Week pop-up that accepts tweets as payment; The truth on Jennifer Lawrence for Dior; Raymond Weil dies at 87; Moncler opens first South American store in São Paulo.
Dior leverages celebrity interviews to continue Haute Couture conversation
French fashion brand Dior filmed famous attendees of its Haute Couture runway show talking about the collection to sustain interest.
China, US millionaires, Dior and luxury watchmakers – News briefs
Today in luxury marketing – Where are the US’s millionaires?; It’s farewell to the golden chopsticks; Dior treats students to a couture experience; Independent luxury watchmakers expect growth this year.
Dior’s online stock of “revolutionary” beauty product sells out in mere days
French fashion house Christian Dior is educating consumers about its new Capture Totale Dreamskin product through a microsite that focuses on the “revolutionary” qualities of the product.
Dior’s pop-up boutique contrasts bright resort line
French fashion house Dior opened a new temporary boutique in Courchevel Resort in the French Alps featuring a winter theme to showcase its women’s collections.
Dior takes long route to Instagram after a month of posts
French fashion house Christian Dior welcomed a larger following to its newly minted Instagram account by promoting the platform on its Facebook page.
Luxury Daily, January 2, 2014 – Dior takes long route to Instagram after a month of posts
Luxury, December 16, 2013 – Columbia, Parsons view Dior stylist as link between brand and consumer
Columbia, Parsons view Dior stylist as link between brand and consumer
NEW YORK – Students from Columbia Business School and Parsons The New School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” worked with French atelier Christian Dior to propose a strategy that aims to build trust among consumers and sales associates in a retail climate where that relationship has begun to fray.