Today in luxury marketing – Karl Lagerfeld shoots Cara Delevingne for Melissa magazine; Ferrari unveils the ultimate, and ultimately self-referential, Ferrari: The Ferrari LaFerrari; Mercedes-Benz releases stunning first images of 2014 S-Class; Designers at Japan Fashion Week target growing Asian market.
Today in luxury marketing – Karl Lagerfeld casts Tilda Swinton for Chanel campaign; Daimler nominates Avon ex-chief Jung to supervisory board; Brussels woos corporate titans of fashion; Chinese luxury spending plummets at home as it skyrockets abroad.
Today in luxury marketing – A new home for Dior in São Paulo; Gucci backs women’s equality campaign; Daimler cuts executives’ pay after earnings plan scrapped; Roger Dubuis rises up from the ashes.
Today in luxury marketing – Go for broke at the new gorgeous Chloé boutique in SoHo; Karl Lagerfeld watches launch this month; First Lady wears Reed Krakoff; Daimler extends Zetsche as CEO as Bernhard to run trucks.
British automaker Bentley Motors is racing past the competition with the release of the new Flying Spur vehicle and securing its position as an ultra-luxury automaker for a specific group of consumers.
Mercedes-Benz USA is driving awareness for the new CLA-class vehicle and its donations to the American Foundation for AIDS Research charity through a license plate display at New York Fashion Week and a Facebook contest.
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
Today in luxury marketing – Estée Lauder profit helped by growth in US, China; Four Seasons CEO Taylor to leave hotel company; Mercedes-Benz revs up sales outside home market; First look at Kristina O’Neill’s WSJ. Magazine.
Today in luxury marketing – Hermès unveils “Comme des Carrés”; Fendi to fund restoration of the Trevi Fountain; Daimler, Ford and Nissan team up on fuel-cell cars; The most popular luxury timepieces.
