Multiple spreads from marketers including Louis Vuitton, Chanel, Bally, Cartier, Giorgio Armani, Burberry and Bottega Veneta helped to push Condé Nast’s Vanity Fair up 4 percent in ad revenue from this issue last year.
Luxury marketers have been reporting a slowdown in Chinese consumer spending, calling experts to question as to whether or not the ‘C’ in BRIC is over.
Rebranding and seasonal inspiration were the center of the stand-out marketing plans enacted during the first half of this year by luxury brands such as Burberry, Cartier, Jaguar and Nordstrom.
BMW is pushing a new Facebook application that offers an automaker-themed infographic about users’ habits and encourages follows on the German automaker’s family of pages as a gift to its more than 10 million fans.
French label Louis Vuitton is creating buzz for its upcoming Shanghai fashion show via an all-digital initiative that follows a photographer from the brand’s base in Paris to the show’s set.
Luxury marketers including Bergdorf Goodman, Four Seasons, Harrods, Jimmy Choo and Michael Kors stepped it up a notch in their social media efforts during the second quarter with daily updates, videos, contests and Facebook applications that encouraged interactions with their followers.
