Luxury Daily, August 1, 2017 – “Fashion subscription boxes are on the rise, could luxury follow suit?” is locked Fashion subscription boxes are on the rise, could luxury follow suit?
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As fashion brands seek millennials’ attention, they are innovating their product design, marketing and retail strategies.
One of the largest issues in the luxury world today is how to move toward sustainable manufacturing processes.
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LVMH-owned Loro Piana has debuted a multifaceted campaign centered around its new eco-friendly fabric treatment that makes its clothing resistant to weather with minimal environmental impact.
Preserving legacy is of the utmost importance for many luxury brands, with some houses organizing retrospectives and others paying tribute to an unaffiliated designer’s contributions to fashion.
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Luxury Daily’s live news from June 30 – Jean Paul Gaultier evokes scandalous home videos in new fragrance campaign; French Fashion Fédération updates name, logo for 21st century; Kenzo World receives 8 awards, including Titanium Lion at Cannes Lions; Ferragamo’s Lungarno Collection to educate on “Made in Italy” hospitality; Harvey Nichols goes all-American for in-store activation; Pairing print with online units results in ad uplift of 53pc, spurs sales: Vogue, YouGov.
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